targeted advertising
复数形式
targeted advertisings
1
定向广告, 个性化广告
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
Targeted advertising is a marketing strategy where ads are specifically tailored and delivered to a particular group of people based on certain characteristics or behaviors. These characteristics can include age, gender, location, interests, online activity, or past purchases. The goal is to increase the relevance of the ad for the audience, improving the chances of engagement and conversion. Targeted advertising is commonly used in digital media, such as social media platforms, search engines, and websites, where data is collected to help advertisers reach the right people with the right message.
- The store used targeted advertising to show their sale ads to people who had previously bought similar items.
该商店使用定向广告向之前购买过类似商品的人展示他们的销售广告。
- Targeted advertising on social media helped the company reach customers interested in fitness products.
社交媒体上的定向广告帮助公司触达了对健身产品感兴趣的客户。
- The online platform tracks browsing behavior to create more effective targeted advertising.
在线平台跟踪浏览行为以创建更有效的定向广告。
- By analyzing past purchases, retailers can use targeted advertising to suggest new products to customers.
通过分析过去的购买记录，零售商可以使用定向广告向客户推荐新产品。